We are (Sa)ra and (Jo)ão, the founders of SAJÔ.
As students of Economics and Management, we always shared the ambition of creating a brand with identity, purpose and built from the ground up.
The beach has always been part of our lifestyle. It is where we disconnect, relax and enjoy time together. We also share a passion for nature, travelling, discovering new places and living actively. SAJÔ was born from this natural connection between lifestyle and creation.
We created a brand focused on detail, functionality and a genuine concern for sustainability.
More than just products, we want to promote a simple way of living: valuing time outdoors, moments with friends and creating a better beach experience.
Our towels are designed to fit that lifestyle.
They stand out from traditional beach towels through their functionality and versatility, offering practical solutions that make every beach day more comfortable and enjoyable.
People choose SAJÔ because we are more than a product, we are a way of life.